Sr. Product Manager

Full-time ∙ Dallas, TX

As the Senior Product Manager, you are a a key member of the ThinkWhy product development team with a vital responsibility for ensuring ThinkWhy’s products are solutions our clients “can’t live without”. Working for the CTO, alongside the executive, marketing, customer experience, and development teams, you will manage all aspects of product management - from development to go-to-market.

You must understand our clients’ needs in relation to the ThinkWhy solutions and have a deep understanding of our competitors’ capabilities and our key differentiators. You must be an analytical and strategic thinker.

This role requires quick thinking, ability to help identify problems, and meticulous attention to detail.


  • Understand the company culture and mission, the industry we serve, and help us overcome difficult challenges with elegant solutions.
  • Gather customer and user requirements from our core market segments.
  • Define the business strategy for our core products.
  • Develop a roadmap that engages our current clients and expands our market share.
  • Design and drive requirements for our cross-functional engineering (development), data & design teams, managing an agile backlog with an understanding of Agile & CX processes.
  • Drive on-time delivery of features, client implementations and coordinate any associated launch activities with key stakeholders.
  • Gather and maintain TAM for product opportunities. Forecast revenue expectations for new products and/or feature releases.
  • Evaluate the success of features through appropriate methods ensuring adoption is repeatable and predictable.
  • Present successes and failures to senior management, identifying opportunities and areas for improvement.
  • Responsible for development and co-development of new products, enhancements and upgrades to existing products. Act as the company expert on existing products and be fully accountable for the assigned product line(s).
  • Achieves financial objectives by preparing and managing annual promotional budget for assigned product line(s).
  • Establish product marketing plans by developing marketing and pricing strategies, objectives and action plans. Executes all tactics related to product launches and ongoing product support.
  • Manage, monitors and tracks ASP (average selling price) and margins.
  • Monitor and track sales performance and react appropriately to trends to improve sales performance.
  • Evaluate and present market opportunities, providing strategic direction for the company.
  • Design and analyze business models and coordinate new product development with engineering/development teams.
  • Conducts field observations via tradeshow exposures and traveling with assigned field personnel to collect VOC, and report on findings.
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices and participating in professional societies.
  • Train sales team on product features and functionality. Create sales talking points and deliver critical content for collateral production.
  • Conduct new hire product training to improve company-wide technical knowledge and product positioning.


  • Crave and be passionate about building products that influence and change human behavior.
  • Be a seasoned (>4 years’ experience) product manager, who is comfortable with agile development practices and has experience building successful B2B & B2C products.
  • Nail the basics: write exceptional user stories, sketch a wireframe, produce a roadmap, drive a release schedule, and keep yourself and everyone around you focused and organized.
  • Have an entrepreneurial spirit. You need to be a self-starter who is comfortable with ambiguity and defining your own direction, with the ability to work outside of your domain: helping sales make a pitch for a new product features, research public APIs for the tech team, or writing copy for a new page.
  • Value collaboration over competition. We succeed when our team works together.
  • Invest time in data and learning. You read all of the latest research about design and technology. You measure the impact of your products by conversions, not compliments.
  • Have taste. You know the difference between good design and exceptional experiences. And can comfortably reference and communicate examples of both.

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