Top Cities Drawing in Millennials

September 20, 2019
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Author: Tyran Saffold Jr

What are the top cities where millennials want to work?

The answer depends on who you ask. Some cite Pittsburgh and Portland, while others say Sacramento and Seattle.

Millennials Pick Cities Based on a Variety of Factors

While a variety of research points to a millennial's desire to live and work in cities over rural areas, these hard-working young professionals are seeking four overarching drivers in the locations they choose: affordability, quality housing, quality of life and the availability of jobs that present "opportunities to grow and learn.”

Second only to Generation X, 54 percent of millennials are employed full time. By and large this demographic, which totals 83.1 million and represents 25 percent of the U.S. population, wants to work and live where the action is.

Best Cities for Wage Growth vs Work-Life Balance

Based on a set of criteria that includes labor force participation by millennials, wages and overall population, Magnify Money identified the top 5 “boomtowns” for millennials:

However, when the cost of housing is factored into the equation, the data results change. Because millennials are also looking for work-life balance, large paychecks aren’t always enough. Myers Research found the following to be the top five most desirable cities for millennials based on factors that include overall employment, cost of living, the fun factor and quality of life.

  • Dallas
  • Houston
  • Austin
  • Phoenix
  • Orlando

Millennials are a strong and dominant demographic that continue to seek more than just a paycheck. For them, one size does not fit all. As Gallup Poll researchers explain, “For millennials, work must have meaning.... the emphasis for this generation has switched from paycheck to purpose — and so must your culture.”